This April, Master Lock offered Americans a bit of relief from the stress of the tax season by offering five chances to win $1,000 in the Master Lock Tax Relief Rewards Sweepstakes. To be eligible, consumers had to register for the Master Lock Vault – the brand’s safe and secure online storage application that provides a convenient hub for storing and organizing necessary tax documents. JSH&A conducted aggressive media outreach to raise awareness of the promotion and Vault features and provide digital tax tips for safe and secure filing.
The campaign generated more than 600 sweepstakes entrants, increased the rate of new Vault subscriber enrollment and received coverage in popular media outlets including Parents.com, Stores Magazine, Daily Chronicle and Lewiston Tribune.
